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The MATRIX GmbH is happy that you are visiting its website and having interest in the products. We are aware that the protection of your privacy while using our website is an important issue for you and we take the protection of your personal data very seriously. That’s why we want you to know when we save which data and how we use them. Thus, we want to inform you about our data protection measures with this data protection declaration.
The responsible body in terms of data protection laws, particularly the EU General Data Protection Regulation (GDPR), is the provider mentioned in the site notice.
You can exercise the following rights at any time by using the contact details given in the site notice:
Information about your data stored by us and its processing,
Correction of incorrect personal data,
Deletion of your data stored by us,
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
Objection to the processing of your data by us and
Data portability if you have consented to the data processing or have concluded a contract with us.
If you have given us your consent, you can revoke it at any time with effect for the future.
You can contact the supervisory authority responsible for you at any time with a complaint. Your competent supervisory authority depends on the federal state of your place of residence, your work or the alleged infringement. A list of supervisory authorities (for the non-public sector) with addresses can be found at: httpss://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
We only process your personal data for the purposes stated in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those stated. We only pass on your personal data to third parties if:
you have given your express consent,
the processing is necessary for the performance of a contract with you,
the processing is necessary to fulfill a legal obligation,
the processing is necessary to safeguard legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.
When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and similar. This is exclusively information that does not allow any conclusions to be drawn about your person.
This information is technically necessary in order to correctly deliver the website content requested by you and is mandatory when using the Internet. It is processed in particular for the following purposes:
Ensuring a smooth connection to the website,
Ensuring smooth use of our website,
Evaluation of system security and stability and
for other administrative purposes.
The processing of your personal data is based on our legitimate interest in the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. Recipients of the data are only the controller and, if applicable, processors.
Anonymous information of this kind may be statistically evaluated by us in order to optimize our website and the technology behind it.
If you send us inquiries by e-mail or contact form, your details, including the contact details you provide, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data you provide will therefore be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
We will retain the data you provide on the email or contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.
This website uses Google Analytics, a web analysis service of Google Inc (hereinafter: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
The purpose of the data processing is to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services are then to be provided. The processing is based on the legitimate interest of the website operator.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser Add On to deactivate Google Analytics.
In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future as long as the cookie remains installed in your browser.
The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject's IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Our website also uses the remarketing function of Google Inc (“Google”). This technology is used to present interest-based advertisements to visitors to the website as part of the Google Partner Network. The advertisements are displayed using cookies, which are used to analyze user behavior when visiting the website and can then be used for targeted product recommendations and interest-based advertising. On these pages, the visitor can then be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing technology. According to Google, it does not collect any personal data during this process.
If you do not wish to receive interest-based advertising via Google Remarketing technology, you can deactivate the use of cookies by Google for these purposes by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Further information on Google Remarketing and Google's privacy policy can be found at: http://www.google.com/privacy/ads/.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.
The data controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, which are used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords.
The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject's IT system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who has reached our website via an AdWords ad has generated sales, i.e. completed or canceled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the data subject's IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.
This website uses Google Tag Manager from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to control advertising. Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
We reserve the right to adapt our data protection declaration so that it will always comply to the current legal requirements or to implement changes of our services in the data protection declaration, for example when we introduce a new service. The new data protection declaration will then apply to your next visit.
If you have any questions about data protection, please write an e-mail to the given address in the site notice.
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